HIstory

WISEarth Organic Fertilizer

A true tale of collaboration that creates a superior formulation

What began as a quest for an organic “root stimulator” derived from liquid dairy cow manure evolved into a superior higher-efficacy dry organic fertilizer that resulted from the scientific expertise and dogged determination of three pioneers.

After several years of attempting to achieve an organic product at 12-10-5 N-P-K levels with 60% non-soluble nitrogen, Dr. Hugh Cole had organically cleansed harmful E.coli levels while boosting NPK levels, yet his efforts fell short in efficacy when tested by an outside lab.

Not content to simply market the inferior product, Dr. Cole collaborated with environmental specialist Deborah Chadbourne to push the boundaries of traditional technology for greater efficacy. Then formulation expert Rod Bradbury came on board to continue the collaborative effort of product development.

Acknowledging that the limits were reached with a manure-based liquid formulation, the team made the significant decision to switch to a non-manure-based dry organic fertilizer product instead.

The resulting formulations include multiple patent-pending fertilizers that prove vastly superior to existing alternatives on the market today.

Other products are currently under development to fit the needs of niche markets for residential, commercial and agricultural use.